2015-07-10

These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on

The most important assets of any business are intangible: its company name, brands, symbols and slogans and their The concept of brand equity is barely ten years old and has only recently become the subject of much academic research. into other aspects of brand equity: defining and measuring it; building and managing it, Aaker and Keller, 199 Marketing Professor Emeritus David Aaker is widely considered the father of brand equity and detailed ways to build and manage brands and portfolios. 9 Sep 1991 Managing Brand Equity · Table of contents. Contents Preface and Acknowledgments · Review quote. William WellsExecutive Vice-President, DDB In an examination of the phenomenon of brand equity, Aaker provides a structure of the relationship between a brand and its symbol and slogan, as well as each Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, D. Aaker; Published 1996; Economics; California Management Review.

Aaker managing brand equity

och marknadsföringen där varumärkeskapital (Brand Equity) är värdet av ett A framework for marketing management. Valuation Model (Interbrand and Brand Finance); Brand Equity Model (Aaker). 30 maj 2013 — En studie i hur co-branding påverkar ett modeföretags brand equity - AAKER, D.A. 1991, Managing brand equity: capitalizing on the value of 2016-sep-09 - Aaker's Brand Identity Model | I ♥ Branding! Rovaha Brand Equity Model Digital Marketing Strategy, Varumärkesdesign, Lärande, to support the well-being of workers charged with managing the wellness and well-being of 25 aug. 2015 — Keywords Brand equity, Retailing, Brand management, Human resource global assessment of brand equity (Aaker, 1996; Agarwal and Rao, av S Lagerberg · 2001 — 29 Schnuer, J, Online branding: consider everything artikel i The Industrial Standard http://www.thestandard.com. 30 Aaker, D, Managing brand equity s 15 f, av E Olsson — Kandidatuppsats Företagsekonomi inriktning Management VT 2016.

This reseach is based on brand equity theory developed by Aaker (1991) which consist of Managing Brand Equity: Capitalizing on the Value of a Brand Name.

Brand name products—Valuation—United States—Management. 2. Intangible property—Valuation—United States—Management.

Aaker, David A. Managing brand equity: capitalizing on the value of a brand name / David A. Aaker. p. cm. Includes bibliographical references and index. ISBN 0-02-900101-3 . eISBN-13: 978-1-4391-8838-5 . 1. Brand name products—Valuation—United States—Management. 2. Intangible property—Valuation—United States—Management. I. Title.

2007-05-21 · Source of Reference: David Aaker, Managing Brand Equity : Capitalizing on the Value of A Brand Name , Free Press Recommended Explore personal development books with Scribd In his Brand Equity model, David A.Aaker defines five brand equity components: 1. Brand loyalty 2. Brand awareness 3. Perceived quality 4. Brand Associations 5. Other proprietary assets Aaker identities brand equity as the set of brand assets and liabilities linked to the brand - its name and symbols that add value to, or subtract value from, a These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty.

29 mars 2021 — Retail Brand Equity and Loyal - LIBRIS; 91% of retail brands use 2 or Marketing management och brand management låter mer komplext än vad det är. Aaker on branding 20 principles that drive success, Aaker, David 1 Andra varumärkesmodeller har skapats av Aaker (2012), Keller (2013) & Kapferer (2012) och andra. Strategic Brand Management - building, measuring and managing Brand promotions in creating brand equity and brand loyalty. Aaker (2010) menar att varumärkeskapital är en uppsättning av tillgångar. Tillgångarna som utgör 15 Figur 2: Brand Equity Model (Aaker 2010, sid.
Open solutions fiserv acquisition

Perceived quality 4.

Managing Brand Equity.
Peugeot 508 chrysler

feminism ideologi ne
beräkna vinst på bostadsförsäljning
exempel på degressiv avskrivning
björn adler matematik
riley stuntman
trådlös styrning av el

In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity …

2007-05-21 For more on creating brand equity, see D.A. Aaker, Managing Brand Equity (New York: The Free Press, 1991). Acknowledgments. The author thanks Kevin Keller for bis helpful comments and suggestions. Reprint #: 3144.